This fun, free-spirited, women-owned small business came to me ready to transform their existing name and slogan into a complete brand identity. With their target audience in mind, I developed a cohesive visual system—including a custom logo, curated font pairings, and a refined color palette—that reflects their artistic, boho style.

I also crafted their brand messaging, writing a meaningful mission statement and bio that speak to their heart for people and their “beauty from brokenness” ethos.

Now, when the owner presents her business at events or vendor fairs, she has a polished, professional brand toolkit that communicates exactly who they are—beautifully and confidently.